Why 5G has Become Necessary to Boost Digital Signage Efficiency

Why 5G has Become Necessary to Boost Digital Signage Efficiency

By Enterprise Networking Mag | Monday, January 20, 2020

5G technology contributes to improving the content display timings and quality of the presentation across the modern digital signage.   

FREMONT, CA: Over the last decade, digital signage has gained serious traction, and the number of industries employing this form of advertising only continues to gain benefits. A report says that the digital signage market can grow up to 33 billion dollars by 2023. With the rise of digital signage use cases across the world, the need for improving response time is increasing. 5G technology helps marketers to achieve this kind of growing needs by enabling the customization of digital signage and digital content. Some of the benefits offered by 5G technology to digital signage are below.

According to an article by Intelligent Transport, 5G will be much faster than 4G with speeds of up to 100 gigabits per second. This high speed is also accompanied by lower latency that aims for 1ms or less to fulfill a request. Such advantages open up many opportunities for digital signage advertising, with the ability to provide higher quality content and more real-time updates for customers and visitors. This is because more the speed reduces, the need for video content reduces too, enabling signage to present higher quality content without any obligation to host locally. Higher data speed provides significant opportunities for augmented and virtual realities, allowing digital signage to be more immersive and deliver an interactive content experience for customers.

The increase in speed while 5G hits, an improvement in response time needs state-of-the-art equipment for marketers, the CNET points out. The quick response time can improve data processing and result in the suggestion of proper content across digital displays. This enables the streaming options for digital signage to optimize for a better understanding of the customer interest. It can also allow content to interact through mobile devices, applications, and cameras, the sensors for processing personal data help in achieving the higher satisfaction of the customers.

The revolutionary technology, 5G, promises to boost the effectiveness of digital signage. There are many benefits 5G has to offer; brands need to ensure the up-gradation of the network they use for digital signage advertisement.

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