Impact of Networking on Small Businesses: How to Plan and Strike?
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Impact of Networking on Small Businesses: How to Plan and Strike?

By Enterprise Networking Mag | Friday, March 29, 2019

Social Networking

Networking is an excellent way for small business to connect with potential investors or clients to improve loyalty and relationship and make way for new opportunities. Lack of time is a significant roadblock to small businesses as they spend a lot of time at the office. Networking should not be ignored as it helps users to build brand awareness which is crucial for long term success of the business. Networking can be ineffective like attending a lot of events that don’t focus enough, and it is important to wisely invest the time by choosing activities that will focus on implementing strategies.

Cost and convenience must be considered in attending an event, and one must make a better judgment on the worthiness of the event for their business. LinkedIn is a platform where the professionals from any field can virtually connect; it helps users to create a business page where the user can present business to other professionals. LinkedIn allows users to manage contacts and will enable them to create a group of interests where they can connect to like-minded individuals. Virtual business cards are better than printed ones, and the virtual credit card is cost effective. Small businesses must not look at other small businesses as competition; instead, they must work mutually and partner with each other. To avoid overlapping of customers, small businesses must partner and work together.

Cross promotion strategy will help the business to reach out to potential customers. Businesses can work together and promote each other’s brand by co-hosting events, producing collaborative products. A creative and focused way of approach will help the company build valuable connections with customers and with other businesses too. Immediate results cannot be expected from network marketing, but it is a good long-term strategy to increase visibility and mutually beneficial relationships. Volunteering will help a company reach out directly to small communities, and hosting philanthropic events will help you build brand awareness. It is crucial to know how and where the investment would be done to build a vast network. Nurturing the relationship must be done to sustain and have a long-lasting effect. 

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