Icario Addresses Major Social Determinants Of Health Barrier...

Icario Addresses Major Social Determinants Of Health Barrier Through Digital Bridge Program

Enterprise Networking Mag | Monday, May 09, 2022

Icario is a renowned health-action company aiming to connect people with their health.  Icario uses pioneering behavioral research, data analytics, and our adaptive multi-channel platform to deliver personalization at scale.

FREMONT, CA: The capacity to navigate our digital world using reading, writing, technological abilities, and critical thinking is digital literacy. It finds, evaluates, and communicates information using technology such as smartphones, PCs, e-readers, and other devices.

Digital Bridge, a new tool that Medicaid and Medicare plans can utilize to improve broadband access and education for members, was launched today by Icario, the healthcare industry's leading health action firm. Digital Bridge gives health plans the tools they need to notify their members about free or low-cost devices, broadband internet access, hotspots, and the education and technical assistance they need to use these tools to improve their health.

Eighty percent of low-income households who qualify for discounted broadband service are unaware of their eligibility. Many Medicaid and Medicare plans collaborate with third-party providers who can assist. Digital Bridge leverages Icarios' expertise in personalized health communications to assist these plans in overcoming this significant social determinant of health (SDoH) obstacle.

“The importance of telehealth became apparent during the height of the pandemic, and CMS has been clear on its desire for a multi-channel approach for health care engagement. This is particularly salient when the Public Health Emergency is lifted, and millions of Medicaid beneficiaries will need to recertify eligibility. Having broadband to reenroll can help minimize disenrollment, churn, and coverage gaps," said Sara Ratner, Senior Vice President of Government Markets and Strategic Initiatives at Icario. “Our new Digital Bridge offering is the only one in the industry that significantly eases the burden for Medicare and Medicaid plans looking for solutions to address broadband, technology, and digital literacy gaps."

The Digital Bridge program uses Icarios' multilingual member engagement skills to address digital and broadband inequities in three ways:

Devices: Provides members with access to services that offer free or low-cost phones, tablets, or computers.

Broadband access: Members have access to internet service providers (ISPs) or programs that provide low-cost or no-cost broadband alternatives and hotspots.

Support: Assists members in enrolling in subsidy programs and informs them about the resources available to aid them with digital literacy, accessibility, and technical troubleshooting, especially for individuals who have little or no experience with digital devices.

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