enterprisenetworkingmag

Cloud4Wi: The Next Generation of Guest Wi-Fi Drives Customer Engagement

CIO VendorAndrea Calcagno, CEO
The near ubiquity of mobile devices has changed how customers want to interact with the businesses they patronize. Shoppers want access to information and products before, during, and after a sale that may take place in-store or online. The customer expects engagement with retailers, regardless of how they access them.

Businesses want to take advantage of the always-on shopper to develop a relationship that is likewise never far from customer consciousness. Businesses want to collect and use “big data” to better meet customers’ needs and drive profits.

Understanding this paradigm has encouraged many companies to adopt free Guest Wi-Fi technology as a customer amenity and as a way to engage shoppers, do business, and collect demographic and in-store presence data never available before. These Wi-Fi services are being offered by businesses that operate in sectors including retail, restaurants, malls, and transportation. The number of Wi-Fi hotspots is expected to reach over 12 million by the end of 2018.

Cloud4Wi, based in San Francisco, aims to enrich these Guest Wi-Fi services for their business customers and Wi-Fi users. Serving over 1,000 businesses in 15,000 locations around the world, Cloud4Wi offers customer engagement and valuable insights into customers in real time.

The platform enables businesses to fully design their Wi-Fi services and onboarding. Businesses can customize the splash portal to match the look and feel of their brand. They can also define the login experience they prefer, leveraging the support for multiple login options including user-name and password, social login, and click-through, augmented with security features to protect user-privacy.

Cloud4Wi also offers a robust analytics solution to provide businesses an unmatched understanding of customers and their shopping patterns at their locations.

Cloud4Wi gives businesses Wi-Fi based tools for understanding and engaging their customers. Presence and location analytics, coupled with location-based and proximity features are powerful tools for improving customer interactions and store performance


Businesses can have a unified and instant view of all their locations from within the Cloud4Wi platform and all in real time. They can measure the performance of individual locations and identify best practices across their company to optimize operational efficiency and boost sales.

Providing customers with promotions, digital coupons and specials, online contests, and surveys, Cloud4Wi helps businesses bridge the gap between online and in-person shopping experiences. They can create proximity-marketing campaigns to deliver messages tailored to the right audience, they can also build couponing campaigns, set up online contests, and launch online surveys.

Cloud4Wi is unique in offering a comprehensive Software Development Kit (SDK) to enable businesses to build applications with minimum development efforts. The application could optimize the operations and/ or provide customers with a seamless digital experience while they are on site.

Cloud4Wi is also one of the few companies to offer a set of Application Programming Interface (API). Using these, Cloud4Wi can be integrated with external systems, such as Customer Relationship Management (CRM) and Email Marketing Tools, to enhance sales.

The company also offers an intuitive mobile application for business managers to define and implement their guest Wi-Fi strategies in minutes.

Other innovations from the Cloud4Wi labs include FogSense, a plug-and-play Wi-Fi presence and proximity sensor that augments Cloud4Wi’s ability to support foot traffic monitoring and location-based applications to reach consumers near a specific location.